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Tobias Wandrup

Client: Lakrids by Bülow.
Task: Design a new series of liquorish containers.

Colaboration: Part of the Pearlfisher team who was responsible for the overall branding.

What do you do when you get copied of all competitors and they just make the same packaging container in a cheaper version? Do you make a new shape, or do you stick to that you where the “original”? 
Tobias: “In this case the last...! We made a simple new direction; the corners are now soft and round. And it’s incredible how big the impact is.” 
The labelling is made so you experience the liquorish better and all containers are now like Tetris sizes.

© 2023 Tobias Wandrup Design

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